Free Storytelling Photo Templates
I just released a set of Canva templates to help you create one photo that tells your product’s story, the kind that helps buyers see the value behind your work. I always include one of these photos in my Etsy listings. This layout is also perfect for highlighting special return/exchange/guarantees you offer or to share customer reviews.
I break down how this kind of photo can increase conversions in my latest Threads post.
Templates are free for newsletter members (that's you!)
Just be sure to grab them and save a copy to your Canva account by Thurs, Oct. 9th. After that you'll can buy them here.
Why the deadline? So the link doesn't just sit in your inbox, forgotten (I know because I do the same).

My Etsy Journey
I run two Etsy shops but only one that I’ve been fully focused on.
A few months ago, it officially crossed six figures in sales.
I'm not saying that to show off. It's something I'm really proud of because it took years of trial, error and persistence to get here. And my hope is that it shows what's possible for you too.
But it didn’t start that way.
In my first year (back in 2020), I almost gave up when I barely got any sales during my first 6 months and ended the year making $3,500 total. I doubled that number the following year and it's only gone up from there.
At the beginning, there was no secret strategy. Just me, trying to figure things out and Googling. A LOT.
After months and months of testing and slow growth, things finally clicked. And I realized how much I wish I had someone walk me through all this earlier.
That’s why I started this newsletter.
To share the things that actually worked for me.
Here, you’ll find:
- Practical Etsy growth tips
- Tools + templates I actually use
- Real examples and tests from my own shop
- Strategies that help you grow smarter, not busier
I hope you'll stick around, there's so much I can't wait to share!
Etsy Shop Audits
I just wrapped up a round of Etsy shop audits and noticed a few common themes but also found some deeper insights unique to each shop.
Some sellers had amazing products yet their listings weren't getting traction.
Others were sitting on opportunities for new listings they could easily rank for.
The best part about doing these audits, was getting to know hardworking sellers who care deeply about their shops, and helping them get a little closer to their goals
Sometimes it just takes a fresh set of eyes from someone who isn't so close to your shop to spot opportunities and improvements that can make a big impact.
The free spots are gone but I'm offering 3 low-cost audits for $27, then the price goes up.
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It Gets Lonely Out There, Let's Change That
I have exactly one friend in real life who also sells on Etsy (I actually pushed her to open her shop!).
Other friends and family nod when I talk about “the algorithm” or smile politely when I share how I got five whole sales in a day, but they don’t really get it.
And when I can't figure something out or it doesn't work as expected? Well, good luck to me.
My hope is that this becomes a space where we can talk about what’s working, what’s not and celebrate the little wins together.
Reply anytime with your questions, thoughts or what you're working on. I read every message 💌
Until next time!
Vivian from Modern Makers Society (aka your personal Etsy shop hype squad)